Netflix has transformed the way we watch TV, allowing subscribers to watch as many programs as they want from its vast catalog for a fixed monthly fee.
Now Xbox chief Phil Spencer says that the gaming industry needs to replicate the Netflix model, allowing people to access games on-demand in the same way they access TV shows.
It would also potentially change the way games are made, allowing developers to launch games online and then expand and develop them over time.
Microsoft already offers a subscription service called Xbox Game Pass, which gives gamers unlimited access to over 100 Xbox One and Xbox 360 titles.
However, it is essentially a repository of older games, whereas Netflix’s major strength is its original content.
“I’ve looked at things like Netflix and HBO, where great content has been created because there’s this subscription model,” Spencer said in an interview with The Guardian.